How VCs think

VCs are just one of the many kinds of investors out there. They go for high risk and high return - their business model is driven by the need to identify star performers, sure in the knowledge that most of their investments won't deliver, despite their best efforts.

To maximise their chances of making a hit, they want to know three things about a potential investment:

  • Is this business operating in a big market?
  • Can your product or service win and defend a large share of that market?
  • Can your team do the job?

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